THE MIND & MAGIC OF DAVID BERGLAS PDF

Will interest rates go up? Can I trust this person? Such questions — and the judgments required to answer them — are woven into the fabric of everyday experience. This book examines how people make such judgments. Their work highlighted the reflexive mental operations used to make complex problems manageable, and illuminated how the same processes can lead both to accurate and to dangerously flawed judgments.

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Bullock joins from Prince Lionheart and has extensive experience within the industry, having spent seven years working in sales for companies including Flair, Smoby, Little Tikes and Berchet. Smile and Kidizoom and Electronic Learning Aids.

Southworth joins the company following six months consulting for Ugobe, the manufacturers of Pleo. Prior to this, he worked in marketing with Vivid Imaginations and in buying for Asda.

The team at Halsall have really moved the business on in the last three years. To continue our success, we need to recruit the best talent in the industry and with Nat that is what we have achieved.

Pasquale Cappetta joins as national account manager and Joe Weber is a key account manager. Cappetta brings with him a wealth of toy industry experience having previously worked for Character Options and, most recently, VTech. He will be responsible for national accounts such as Mothercare and the Early Learning Centre, while Weber will focus on independent retailers. The new role includes responsibility for implementing and executing international sales strategies working closely with local branches across Europe.

Rachel Clement has been appointed to fill the UK commercial manager role. We have a fantastic portfolio of brands and products lined up for and beyond; with evergreen brands such as Yu-Gi-Oh and World of Warcraft, through to new brands like Dinosaur King and Huntik, there really is something for everyone. Her role will include managing the licensing team, implementing the UK and international licensing and merchandising strategies across all properties, managing key categories in the UK market, overseeing UK retail relationships and all agent relationships.

In addition, Olivia Mellett becomes executive director of finance and operations. How are you finding life at the top? Far too busy! But in all seriousness I am really loving it. The fact that we have great teams both here in the UK and in our Head Office in Holland does make my life a lot easier. On occasions they even make me look good. Do you have a painting in the attic or have you had some work done? You must be one of youngest execs in the toy business? Is it a networking disadvantage not being allowed in pubs and other licensed premises?

Well, when I do visit a pub I have to make sure I am eating and leave by 6pm. Seriously though I think I am in good company as we are all young at heart in the toy industry. And how different is Jumbo as a company now since the changes? The structure of the company had to change in line with the needs of the business and the market.

We are in fact increasing our sales force with the recruitment of an additional national account manager and we are currently de-centralising our finance operation by bringing in a new manager to that department.

Jumbo are in an exciting position as we are launching some wonderful new products for We are also delighted to be supplying new retailers next year and strengthening our sales force will enable us to work closer than ever before with our accounts.

Given the current economic climate, I believe this is vital if we are all to have a successful First we will be re-launching our Wasgij adult puzzle range in March with new packaging and a very extensive marketing campaign. For the kids we have increased our range of Peppa Pig games and puzzles, as well as signing new licences such as Mr Men puzzles and games and Fireman Sam and we are adding Ben 10 and Clone Wars to our new Puzzle Extra concept which we launched this year and has sold so well to date.

Is Jumbo looking to broaden itself into the wider toys and games market? In fact as well as the efforts we are putting behind Wasgij we are also re-launching our very traditional Falcon Deluxe adult puzzle range. We are currently the number one in adult puzzles according to NPD and we are working hard to stay there. We are, however, developing with our sister company Diset in Spain concepts that can bring something innovative to new categories.

I think the best example of that this year has been our move into arts and crafts with our Hannah range. Next year we will launch our New I Learn range of non-electronic learning games which have been developed under the guidance of UK teachers.

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Heuristics and Biases

Bullock joins from Prince Lionheart and has extensive experience within the industry, having spent seven years working in sales for companies including Flair, Smoby, Little Tikes and Berchet. Smile and Kidizoom and Electronic Learning Aids. Southworth joins the company following six months consulting for Ugobe, the manufacturers of Pleo. Prior to this, he worked in marketing with Vivid Imaginations and in buying for Asda. The team at Halsall have really moved the business on in the last three years.

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